We have been working on thepatternarchive.com with some friends. The site sells psd pattern for designers to use or remix. We needed to create some stock shots that showed the patterns in use on clothing or interiors, which was the primary end point we had in mind when creating them. However this was proving ridiculously time consuming to get looking right. I decided to approach it differently. What if someone turned the patterns into full face masks and made a bunch of american college students wear them around? Ta dah!